Ultra Energy Drink (Concept)
I'm not an energy drink brand owner, but if I was, it would look like this :)
ULTRA is a bold, urban-inspired energy drink concept created to capture the raw energy and edge of street culture. Designed with a gritty, rebellious aesthetic, the brand blends dark tones with neon accents, graffiti-style typography, and dynamic visual elements like spray paint textures and bold strokes. This concept explores how product design can channel attitude and identity, reflecting a lifestyle of non-stop motion, self-expression, and unapologetic confidence. It’s not just a can -
it’s a visual statement.
Project: Ultra Energy Drink (Concept by Talhah Hassim)